As a business owner, you’re always looking for ways to increase your revenue. While acquiring new customers is often the go-to strategy, there are other effective methods to grow your business.
In this post, we’ll explore three powerful strategies to boost your revenue, with a special focus on maximizing the value of each transaction.
Let’s get to it!
1. Increase Your Product Prices
Don’t be afraid to raise your prices. Many business owners hesitate to do this, fearing it will drive customers away. Our recent experience with a client proves otherwise. After increasing their product prices by 15% and then 20%, we saw an unexpected result – conversion rates actually improved!
As prices increase, customers often associate the product with higher quality, leading to improved performance metrics across the board.
This counterintuitive outcome can be attributed to the perception of value. As prices increase, customers often associate the product with higher quality, leading to improved performance metrics across the board. So, consider reviewing your pricing strategy – you might be pleasantly surprised by the results.
2. Implement Upsells and Cross-sells
The classic McDonald’s question, “Do you want fries with that?” is a perfect example of this strategy. This simple upsell technique is estimated to generate between 15% to 40% of McDonald’s revenue – that’s billions of dollars from one question!
Use recommended product apps for e-commerce platforms like Shopify.
How can you apply this to your business? Here are some ideas:
Use recommended product apps for e-commerce platforms like Shopify
Offer complementary products at checkout
Create product bundles or sets
Implement a “Buy X, Get Y” discount structure
Develop a loyalty program
Take inspiration from men’s formal wear shops. A customer might come in for a $400 suit but leave with $1,200 worth of apparel after being offered shirts, ties, and socks to complete the look.
3. Create Value-Packed Bundles
Bundling products is an excellent way to increase your average order value. Furniture stores excel at this strategy by offering complete room sets instead of individual pieces. Not only does this increase the sale value, but it also provides added value to the customer by ensuring all pieces match and saving them time on research.
Bundling products is an excellent way to increase your average order value.
When creating bundles, consider:
Offering a discount on the bundle to incentivize larger purchases
Highlighting the convenience factor of buying a complete set
Emphasizing how the bundled items complement each other
Make More Money with Every Order Using These E-Commerce and Retail Tips
By focusing on these strategies to maximize the value of each transaction, you can significantly increase your revenue without the need to constantly acquire new customers. Start implementing these techniques today and watch your business thrive!
If you’re interested in improving your digital marketing strategies or trying out partner promotions, our team is ready to assist you. Get in touch with us today to boost your online sales or attract more customers to your store.
When you’re trying to grow your business, the first thing that comes to mind is figuring out how to get more customers. But acquiring new customers can be expensive. Marketing costs can add up quickly, and the price tag on attracting just one new customer might surprise you.
In this post, we’ll go into some practical ways to grow your business by getting new customers.
Let’s dive in!
Common Strategies to Get New Customers
No matter what type of business you run—whether it’s a local retail shop, an e-commerce site, or a B2B/B2C company—there are a few tried-and-true methods to grow your customer base:
1. Search Engine Marketing (SEM)
This is basically paid Google ads. It’s effective but requires a budget.
2. Search Engine Optimization (SEO)
SEO is about making your website appear in search results for relevant keywords. It’s a great way to get customers organically without paying for each click.
3. Social Media Marketing
Platforms like TikTok, Facebook, and Instagram offer both paid and organic ways to reach your audience. Running ads here can be highly effective.
Teaming up with influencers can give your brand a big boost. It’s been growing fast and shows no signs of slowing down.
4. Traditional Advertising
Print ads, radio spots, billboards—these old-school methods still work, especially for local businesses.
5. Influencer Marketing
Teaming up with influencers can give your brand a big boost. It’s been growing fast and shows no signs of slowing down.
6. Partnerships and Referrals
Partnering with other businesses or encouraging your current customers to refer others can also help you grow.
Why Organic Social Media Matters
Having an organic social media presence is crucial. People aren’t just using social media to consume content; they’re using it to search for products, businesses, and information. Here’s how you can make the most of it:
1. Partnerships and Referrals
Keep your audience engaged with regular updates.
2. Cover a Wide Range of Topics
Make sure your content is varied and relevant.
People aren’t just using social media to consume content; they’re using it to search for products, businesses, and information.
3. Optimize for Search
Use the right keywords and hashtags so people can find you.
4. Focus on Short-Form Video
TikTok videos, Instagram Reels, and YouTube Shorts are where it’s at right now.
The Power of Paid Advertising
Paid advertising is another powerful tool for getting new customers. The way we do paid ads has changed a lot with advances in AI and automation, making it more efficient and effective. Here are some key points to keep in mind:
1. Accurate Data
Make sure your product data and business information are spot-on. This helps with targeting the right audience.
Make sure your product data and business information are spot-on. This helps with targeting the right audience.
2. Direct Connections
Connect your e-commerce platform to major ad platforms like Meta (Facebook), TikTok, and Google. This makes setting up ads a breeze.
3. Use Automation
Take advantage of automation tools provided by these platforms to manage your campaigns and optimize performance.
Essential Elements of Effective Advertising
No matter where you’re advertising—online or offline—there are a few key things you need:
1. A Strong Offer
Make sure your offer is attractive and meets your customers’ needs. Test different promotions like buy-one-get-one deals or holiday specials.
2. Precise Targeting
Get your ads in front of the right people with geo-targeting, keyword targeting, and audience targeting based on demographics and interests.
Get your ads in front of the right people with geo-targeting, keyword targeting, and audience targeting based on demographics and interests.
3. Compelling Messaging
Your ad copy should be clear and engaging. It should speak directly to your audience and make them want to take action.
Examples of Effective Ads:
Simple, Relatable Content: Like a homemade backyard boomerang video.
Influencer Content: Authentic posts from influencers.
Static Images and Text Ads: Clear, straightforward messages.
Test and Optimize
Try different types of ads and copy to see what works best. Keep an eye on performance and tweak your approach based on the data.
Get More New Customers on Shopify with These Practical Strategies
Embracing omnichannel marketing strategies empowers local retail stores to thrive in today’s competitive retail landscape. By using these tips, you can boost your store’s visibility and achieve sustainable growth for your Shopify store.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
As an e-commerce business owner, you know how important it is to connect with your audience through enticing offers. Email and SMS are powerful sales tools, but many business owners hesitate to send enough offers to fully engage their audience due to a fear of annoying their subscribers with excessive sales messages.
This is a valid concern, which is why striking the right balance between offers and valuable content is key to maximizing the potential of your email and SMS lists.
Get ready to explore some strategies for how you can effectively engage your audience without overwhelming them with sales pitches
Let’s dive in.
1. Offer Creation
Crafting irresistible offers is essential for generating quick sales. Whether it’s discounts, bundled deals, or flash sales, providing incentives can prompt immediate action from your audience.
Crafting irresistible offers is essential for generating quick sales.
When customers perceive value and savings in your offers, they’re more inclined to make purchasing decisions promptly. By strategically incorporating a variety of compelling offers into your marketing arsenal, you not only capture the attention of potential buyers but also incentivize them to act quickly. This will accelerate your sales momentum and enhance overall profitability.
2. Adding Value
When you’re communicating with your audience, it’s important to offer value through more than just promotions. Here are some simple ways to do this:
When communicating with your audience, it’s important to offer value through more than just promotions.
Customer Stories: Share real-life experiences of customers using your products.
Behind-the-Scenes Content: Offer glimpses into your business operations to humanize your brand.
Employee Highlights: Showcase the individuals behind your brand, fostering a sense of connection.
Founder Story: Share the journey and vision behind your business to resonate with your audience.
Educational Content: Provide how-tos, FAQs, and tips on product usage to enhance customer knowledge.
Tie-Ins to Current Events: Capitalize on relevant events or trends to engage with your audience.
Holiday Promotions: Create themed campaigns around holidays to inject excitement into your messaging.
Hero Journey Narratives: Illustrate the transformational journey your customers undergo with your products.
Before and After Stories: Highlight the tangible benefits and outcomes achieved by your customers.
By adding these elements to your email and SMS campaigns, you’re not just informing and entertaining your audience; you’re also forming a stronger bond with them.
3. Balancing Act
Finding the right balance between promotional and non-promotional messages is crucial for e-commerce success. While promos drive immediate sales, value-added content builds lasting loyalty.
It’s vital to find a sweet spot between the two. Promotions spur action, but value-added content keeps customers coming back. By offering helpful tips, fun content, and educational resources alongside your promos, you not only enhance the customer experience but also establish your brand as a trusted source.
Finding the right balance between promotional and non-promotional messages is crucial for e-commerce success.
Sending more messages than you think might work, but each one should have a purpose. Whether it’s a promo, a newsletter, or a peek behind the scenes, every massage should strengthen customer relationships and drive business goals.
By balancing promos and value-added content, you create a well-rounded experience that keeps customers engaged, fosters brand loyalty, and sets your e-commerce business up for long-term success.
Connect with Your Audience and Make More Money with Email Marketing on Shopify
As an e-commerce business owner, don’t hesitate to send the right amount of emails and SMS messages. Take advantage of the opportunity to both sell and connect with your audience, and you’ll see your business thrive.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
If you’re managing a Shopify store, you might be wondering whether to hire a growth marketer or a marketing specialist. Both options have their advantages, but knowing the differences between them can really affect your business’s success.
Let’s break down these differences and figure out which one is the best fit for your Shopify store.
1. What’s the Difference?
Let’s break down the differences between growth marketers and marketing specialists. Growth marketers are all-around pros in boosting Shopify stores and e-commerce businesses. They know a bit of everything – email marketing, ads, website tweaks – and how they work together to grow a Shopify store.
While growth marketers are like generalists, marketing specialists are specialists in their field.
Marketing specialists are experts in one thing, like email marketing or Facebook ads. They’re super focused on mastering that one area. While growth marketers are like generalists, marketing specialists are specialists in their field.
2. When to Choose a Growth Marketer?
Growth marketers are great for new Shopify stores, especially those still growing and making less than seven figures annually. If your monthly advertising budget is under $100,000 and you’re not sure where to start with marketing, a growth marketer is your best bet. They bring valuable expertise to help you navigate the competitive e-commerce world.
Growth marketers is they offer strategic advice, which is especially helpful if you’re new to marketing.
What’s great about growth marketers is they offer strategic advice, which is especially helpful if you’re new to marketing. They have the knowledge to steer you away from common mistakes and towards success.
If you want to learn how to grow your e-commerce brand comprehensively, a growth marketer can give you top-level insights. They focus on big-picture strategies rather than getting bogged down in the details of specific platforms.
3. When to Opt for a Marketing Specialist?
Marketing specialists work best when you’ve already laid down a solid marketing groundwork. Once you’ve implemented marketing automation, launched ads across various platforms, and fine-tuned your website, bringing in a marketing specialist becomes the natural progression.
Marketing specialists work best when you’ve already laid down a solid marketing groundwork.
At this stage, having a deep understanding of your metrics is absolutely crucial. Being aware of your cost per acquisition and grasping the lifetime value of a customer allows you to establish precise goals for your marketing strategies.
When it comes to hiring a marketing specialist, clarity concerning these metrics is paramount. It ensures that everyone is on the same page regarding objectives and expected outcomes. This alignment not only streamlines the hiring process but also sets the stage for a fruitful collaboration where both parties are working towards shared goals with clarity and purpose.
Hire a Growth Marketer or Marketing Specialist to Put Your Shopify Store on the Path to Success
In the end, both growth marketers and marketing specialists have the power to push your business forward. The trick is figuring out which one suits your Shopify store best, considering its current stage and your specific needs.
At Brandhopper Digital, we’re experts in a variety of services designed to enhance your Shopify business. From Google and Facebook ads to email marketing and optimizing your Shopify store, our team has you covered.
If you’re ready to take your Shopify store to new heights, schedule a consultation with us today.
Are you a local retail store owner looking to boost both in-store foot traffic and online sales?
In today’s retail world, using omnichannel marketing is crucial to keep up with changing consumer demands.
Let’s dive into five strategies to help you make the most of your store’s opportunities, both in-person and online.
1. Integrate Your POS and Ecommerce Platforms
Connecting your in-store point-of-sale (POS) system with your online ecommerce platform is a smart move that can greatly benefit your business. By integrating these systems, you streamline operations and create a more seamless shopping experience for your customers.
Platforms like Shopify offer comprehensive solutions that allow you to manage both in-store and online sales from a single interface. This means you can easily track inventory, sales, and customer data across all channels, eliminating the need for separate systems and reducing the risk of errors or discrepancies.
One of the key advantages of integrating your POS and ecommerce platform is the ability to sync customer data. This means that whether a customer shops in-store or online, their purchase history, preferences, and other important information are stored in a single database. You can then provide personalized recommendations, promotions, and services to enhance their shopping experience.
Integrated inventory management becomes more efficient when your POS and ecommerce systems are connected. You can easily track stock levels, update product information, and fulfill orders from a single dashboard. This not only saves time and reduces manual errors but also ensures that customers have access to accurate information about what products you have in stock.
This cohesive shopping experience can increase customer loyalty and lead to repeat business. Customers appreciate the convenience and consistency of being able to shop with you wherever and however they prefer. This can lead to increased sales and positive word-of-mouth recommendations.
2. Implement Buy Online, Pickup In Store (BOPIS)
Embrace the benefits of blending online convenience with personalized in-store interactions by offering a buy online, pickup in-store (BOPIS) option. This approach combines the ease of online shopping with the personal touch of face-to-face service, creating a win-win for you and your customers.
When customers choose BOPIS, it’s a chance to engage with them in person. Greet them warmly, answer any questions, and offer assistance. This not only improves their shopping experience but also builds trust with your brand.
BOPIS combines the ease of online shopping with the personal touch of face-to-face service,
BOPIS also lets you gather valuable customer information like email addresses and purchase preferences. This helps you tailor future interactions and promotions to better meet their needs.
Take advantage of BOPIS to upsell complementary products. When customers pick up their orders, suggest related items that could enhance their purchase. This can boost sales and increase customer satisfaction.
3. Build Your Email and SMS Lists
Cultivating a strong email and SMS subscriber list is key to engaging customers directly and encouraging repeat business. By building this list, you create opportunities to stay connected with your audience and keep them coming back for more.
Encourage shoppers to sign up for your emails and texts at different points of contact, online and in-store. Offer incentives like discounts or exclusive content to entice sign-ups. Train your staff to ask customers if they’d like to receive updates and promotions via email or text during checkout.
Cultivating a strong email and SMS subscriber list is key to engaging customers directly and encouraging repeat business.
Once you have a solid subscriber list, you can use it to promote exclusive events, share product updates, and offer personalized promotions. Hosting subscriber-only events makes customers feel special and encourages loyalty. Keeping subscribers informed about new products and releases helps keep them engaged.
By consistently engaging with your subscribers and providing them with valuable content and offers, you build loyalty and strong relationships. This loyal customer base can help with repeat business and referrals so you don’t have to rely on paid advertising alone.
4. Harness the Power of Google Ads
Using Google Ads is a smart way to reach local customers and boost sales, whether online or in-store. Google’s tools let you target potential customers based on where they are, what they’re looking for, and how they browse the internet.
Whether you want more people to visit your store, buy online, or sign up for events, Google Ads gives you the tools to make it happen. For example, you can focus your ads on people who are near your store, increasing the chances they’ll come in.
Using Google Ads is a smart way to reach local customers and boost sales, whether online or in-store.
You can also create ads that match what people are searching for, making them more likely to click. This means you can attract the right kind of customers who are ready to buy.
Google Ads also gives you data on how well your ads are doing, so you can see what’s working and what’s not. You can then adjust your ads to get better results, whether you want to raise awareness, get more website visits, or make more sales.
5. Partner with Local Influencers
Teaming up with local influencers can be great for boosting your brand’s visibility and earning trust. Start by finding influencers whose followers match your target audience and values. Then, work with them to create genuine content promoting your products or store.
Teaming up with local influencers can be great for boosting your brand’s visibility and earning trust.
By tapping into their credibility and local influence, you can attract new customers, draw more foot traffic to your store, and increase brand awareness. Their endorsement adds authenticity to your marketing efforts, making it easier for people to trust your brand.
Influencers can provide valuable insights into consumer preferences and trends, helping you better tailor your offerings and strategies to meet customer needs.
Boost In-Store Traffic and Online Sales with These 5 Tips to Set Up Omnichannel Sales on Shopify
Embracing omnichannel marketing strategies empowers local retail stores to thrive in today’s competitive retail landscape. By using these tips, you can boost your store’s visibility and achieve sustainable growth for your Shopify store.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
