If you’re managing a Shopify store, you might be wondering whether to hire a growth marketer or a marketing specialist. Both options have their advantages, but knowing the differences between them can really affect your business’s success.
Let’s break down these differences and figure out which one is the best fit for your Shopify store.
1. What’s the Difference?
Let’s break down the differences between growth marketers and marketing specialists. Growth marketers are all-around pros in boosting Shopify stores and e-commerce businesses. They know a bit of everything – email marketing, ads, website tweaks – and how they work together to grow a Shopify store.
Marketing specialists are experts in one thing, like email marketing or Facebook ads. They’re super focused on mastering that one area. While growth marketers are like generalists, marketing specialists are specialists in their field.
2. When to Choose a Growth Marketer?
Growth marketers are great for new Shopify stores, especially those still growing and making less than seven figures annually. If your monthly advertising budget is under $100,000 and you’re not sure where to start with marketing, a growth marketer is your best bet. They bring valuable expertise to help you navigate the competitive e-commerce world.
What’s great about growth marketers is they offer strategic advice, which is especially helpful if you’re new to marketing. They have the knowledge to steer you away from common mistakes and towards success.
If you want to learn how to grow your e-commerce brand comprehensively, a growth marketer can give you top-level insights. They focus on big-picture strategies rather than getting bogged down in the details of specific platforms.
3. When to Opt for a Marketing Specialist?
Marketing specialists work best when you’ve already laid down a solid marketing groundwork. Once you’ve implemented marketing automation, launched ads across various platforms, and fine-tuned your website, bringing in a marketing specialist becomes the natural progression.
At this stage, having a deep understanding of your metrics is absolutely crucial. Being aware of your cost per acquisition and grasping the lifetime value of a customer allows you to establish precise goals for your marketing strategies.
When it comes to hiring a marketing specialist, clarity concerning these metrics is paramount. It ensures that everyone is on the same page regarding objectives and expected outcomes. This alignment not only streamlines the hiring process but also sets the stage for a fruitful collaboration where both parties are working towards shared goals with clarity and purpose.
Hire a Growth Marketer or Marketing Specialist to Put Your Shopify Store on the Path to Success
In the end, both growth marketers and marketing specialists have the power to push your business forward. The trick is figuring out which one suits your Shopify store best, considering its current stage and your specific needs.
At Brandhopper Digital, we’re experts in a variety of services designed to enhance your Shopify business. From Google and Facebook ads to email marketing and optimizing your Shopify store, our team has you covered.
If you’re ready to take your Shopify store to new heights, schedule a consultation with us today.