Manubric

Manubric creates decorative wall coverings designed to give homes the look of natural brick and stone without the complexity of traditional masonry. Their faux brick panels are lightweight, easy to install, and designed to deliver a high-end aesthetic at a fraction of the cost and effort of conventional materials.

By combining durable materials with distinctive designs, Manubric offers homeowners and DIY renovators a simple way to transform interior spaces without requiring specialized tools or professional installation.

As interest in the brand’s products grew, the opportunity to expand online became clear. To fully capitalize on that demand, Manubric needed a stronger digital growth foundation to support customer acquisition, conversion, and long-term scalability.

Challenge

Manubric had strong products and a clear visual identity, but paid acquisition lacked consistency and scalability.

Search traffic was an opportunity, but campaigns needed refinement to consistently capture high-intent buyers. At the same time, the brand was under-leveraging visual discovery channels that aligned naturally with how customers browse and evaluate products.

Growth relied too heavily on isolated tactics rather than a coordinated paid acquisition strategy. To scale responsibly, Manubric needed disciplined campaign architecture, cross-channel alignment, and ongoing performance optimization.

“Our sales are going crazy and we’re really happy with the results.”

-Alexandra St-Germain

Solution

Brandhopper Digital led a comprehensive growth engagement focused on strengthening conversion infrastructure, lifecycle marketing, and scalable customer acquisition.

We began with a full Shopify website redesign to improve product presentation, messaging clarity, and mobile usability. Page structure, visual hierarchy, and product storytelling were refined to better communicate value and guide visitors toward confident purchasing decisions. The redesigned experience created a stronger foundation for both paid traffic and organic discovery.

Next, we implemented a structured lifecycle marketing system inside Klaviyo. Core automation flows — including welcome, abandoned cart, and post-purchase sequences — were developed to recover lost revenue, increase purchase frequency, and build a stronger retention engine as the brand’s audience grew.

With conversion and retention infrastructure in place, we launched an integrated paid acquisition strategy across Google and Pinterest.

On Google, campaign architecture was designed to capture high-intent search demand. Search and Shopping campaigns were organized around top-performing products and collections, with disciplined keyword refinement, audience layering, bid strategy optimization, and continuous search term expansion to improve efficiency and return on ad spend.

At the same time, Pinterest Ads were launched to expand upper-funnel visibility and introduce the brand to visually driven discovery audiences. Creative testing, audience segmentation, and structured retargeting supported both awareness and conversion while reinforcing demand captured through search.

Rather than operating channels independently, website conversion optimization, lifecycle marketing, and paid acquisition were aligned into a coordinated growth system designed to support scalable, long-term e-commerce performance.

Results

With conversion infrastructure, lifecycle marketing, and paid acquisition working together, Manubric established a more scalable and efficient digital growth engine.

Online sales increased by 245% as improvements to the website experience, stronger product storytelling, and coordinated acquisition strategy drove higher-quality traffic and stronger on-site conversion.

Return on ad spend increased to over 3x as Google and Pinterest campaigns were rebuilt around disciplined keyword targeting, structured creative testing, and more strategic retargeting across platforms.

Instead of relying on a single traffic source or reactive optimizations, Manubric now operates within a coordinated marketing framework designed to support efficient customer acquisition, stronger conversion performance, and long-term, compounding e-commerce growth.