Dan Cassidy is the Founder and CEO of Brandhopper Digital, where he advises established Shopify brands on building scalable, profit-driven growth systems.

With more than 20 years of experience in digital marketing, Dan integrates acquisition strategy, revenue optimization, lifecycle architecture, creative direction, and analytics into unified growth frameworks designed for sustainable scale.

He developed the BUGS framework (Brandhopper Unified Growth System) to help brands move beyond siloed channel execution and toward structured, full-funnel revenue optimization grounded in data, operational alignment, and strategic clarity. His approach emphasizes disciplined growth planning over reactive marketing tactics.

Dan also hosts the Shopify Happy Hour podcast, where he interviews founders and operators across the Shopify ecosystem. Outside of work, he trains and teaches Japanese martial arts.