case study

Les Deux Copines

+37%

Online Sales Increase

+22%

Conversion Rate Increase

+129%

Online Store Visits Increase

case study - les deux copines

Challenge

Les Deux Copines, a women’s apparel boutique, had strong product appeal and brand personality, but paid acquisition needed improvement to consistently drive new customer growth.

While interest in women’s fashion remained strong, advertising efforts were scattered and lacked creative testing discipline and strategic budget allocation to scale efficiently. The brand needed to expand reach to new audiences while also converting high-intent shoppers actively searching for apparel online.

To support sustainable growth, Les Deux Copines didn’t need more random promotions. It needed a coordinated paid acquisition strategy designed to introduce the brand to new customers and convert demand efficiently.

"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."

-Christina Berridge

Solution

Brandhopper Digital led a paid media growth engagement centered on new customer acquisition.

We developed and managed a coordinated advertising strategy across Google and Meta platforms. Google campaigns were built to capture high-intent shoppers searching for women’s fashion, while Meta campaigns focused on prospecting new audiences and retargeting engaged users.

Campaign architecture emphasized clear segmentation between prospecting and retargeting, allowing creative, messaging, and budget allocation to align with audience intent. Creative testing frameworks were implemented to refine product positioning and promotional messaging. Seasonal promotions were strategically aligned with campaign planning in Klaviyo to maximize impact during key retail moments.

Continuous performance monitoring, audience refinement, and budget optimization improved efficiency while expanding brand visibility.

Rather than isolated ads, the brand operated with a structured acquisition system.

Results

Over a 10-month period, the updated paid media strategy delivered measurable growth.

Online sales increased by 37%. Online store visits grew by 129%, expanding brand reach and top-of-funnel engagement. Conversion rate improved by 22% post-launch, reflecting stronger targeting, clearer messaging, and improved campaign alignment.

By aligning creative testing, audience segmentation, and channel coordination inside a disciplined framework, Les Deux Copines strengthened its customer acquisition engine and established a more scalable paid growth foundation.

Results Include

+37%

Online Sales Increase

+22%

Conversion Rate Increase

+129%

Online Store Visits Increase

We Help Shopify Brands Build Structured, Scalable Growth Systems

Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.

shopify growth marketing agency – ecommerce paid advertising strategy across Google Ads and Meta Ads
stop guessing. start scaling

Full-Service Growth Systems for Shopify Brands

Each capability integrates into a unified growth system.

Website Revenue Optimization

Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.

Paid Acquisition Systems

Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.

Email & Retention Systems

Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.

AIO for Shopify

Authority-driven content structured for AI discoverability and modern search visibility.

Insights Infrastructure

Customer insight systems to inform product, messaging, and growth decisions.

Creative & Performance Content

Structured creative frameworks designed to support acquisition, retention, and AI visibility.

What Our Clients Say

Real brands. Real growth. Real Results.
5.00
Alexandra St-Germain
Owner, Manubric
5.00
Nicky Zabetian
Founder, Kinisium
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Robert Braddy
Owner, Fanz Collectibles
5.00
Lucas Philipps
Owner, Newark Auto
5.00
Sabrina Freitas
CW Limited
5.00
Christina Berridge
Owner, Les Deux Copines
5.00
Laura McCann
Founder & CEO, ADORAtherapy
5.00
Tina Papazian
Owner, Esti Boutique
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Jon Davis
Get Out Gear
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Tony Sagar
Down Under Bedding
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Tom Knoblaugh
Cureve
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Zeb Dropkin
Northbooks
5.00
Terence Oefinger
Drunkfish
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Matt Sevior
Soothic
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Christina Chon
Kono & Co.
Frequently Asked Questions

Questions & Answers

Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.

Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.

Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.

Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.

AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.

We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.