Coalition Nutrition
+20X
Email Subscriber Increase
Challenge
Coalition Nutrition is a fitness supplement brand operating across three primary distribution channels: brick-and-mortar retail, distribution partners, and e-commerce. While retail and wholesale channels were established, e-commerce performance required renewed focus and strategic direction.
Online sales were underperforming relative to the brand’s potential. Email and SMS subscriber growth was limited, restricting owned-channel revenue expansion. Paid social efforts needed stronger creative direction and clearer tracking infrastructure. Website messaging and layout required refinement to better convert performance-driven customers in a competitive supplement market.
To grow e-commerce revenue, Coalition Nutrition didn’t just need more traffic — it needed stronger conversion architecture, subscriber growth, and disciplined paid media execution.
Solution
Brandhopper Digital led a focused e-commerce growth engagement centered on subscriber acquisition, creative strategy, and paid social performance.
We advised on website strategy, refining copy, layout, and imagery to better align with the expectations of fitness-focused consumers. Messaging was clarified to strengthen product positioning and competitive differentiation.
A major focus was placed on owned audience growth. We redesigned and enhanced the site’s opt-in forms to significantly improve email and SMS capture rates. The updated opt-in strategy aligned incentives, placement, and user experience to drive higher subscriber conversion without increasing friction.
On the paid acquisition side, we developed a structured Meta advertising strategy across Facebook and Instagram. This included creative ideation, competitive analysis, testing frameworks for photo versus video content, hook development, and ad creation. Campaigns were built with clear tracking infrastructure and managed through disciplined testing and optimization.
Rather than running disconnected campaigns, Coalition Nutrition began operating with a coordinated e-commerce growth strategy designed to strengthen both paid and owned channels.
Results
The shift toward structured subscriber growth and disciplined paid media execution produced measurable impact.
Email and SMS opt-in rates increased by 20X through the enhanced opt-in strategy, dramatically expanding the brand’s owned audience and driving higher email and SMS revenue contribution. Paid social campaigns became more structured and performance-focused, improving acquisition efficiency and creative effectiveness.
By strengthening subscriber infrastructure, refining website messaging, and implementing disciplined Meta campaign management, Coalition Nutrition established a more scalable e-commerce growth foundation — one designed to support long-term direct-to-consumer expansion alongside its retail and distribution channels.
Results Include
We Help Shopify Brands Build Structured, Scalable Growth Systems
Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.
Full-Service Growth Systems for Shopify Brands
Each capability integrates into a unified growth system.
Website Revenue Optimization
Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.
Paid Acquisition Systems
Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.
Email & Retention Systems
Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.
AIO for Shopify
Authority-driven content structured for AI discoverability and modern search visibility.
Insights Infrastructure
Customer insight systems to inform product, messaging, and growth decisions.
Creative & Performance Content
Structured creative frameworks designed to support acquisition, retention, and AI visibility.
What Our Clients Say
“Our sales are going crazy and we’re really happy with the results.”
"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”
"We've blown out sales compared to any other period."
"We’ve been working together for a month now and we’re already seeing awesome results."
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."
“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."
"This was the most professional experience I've had working with an agency. Ever."
"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."
"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."
"I'm impressed with their willingness to put in what it takes to make me successful."
"From the very beginning, we were blown away by the team at Brandhopper."
"They really take the time to understand you and your business needs and loved the communication throughout."
Questions & Answers
Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.
Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.
Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.
Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.
AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.
We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.
