Fanz Collectibles
+179%
Online Sales Increase
+50%
Conversion Rate Increase
+30%
Profit Increase
Fanz Collectibles is a sports memorabilia brand that transforms meaningful sports moments into personalized keepsakes. Using proprietary photo-inside viewing lens technology, the brand allows fans to place their own photos inside collectible sports designs, creating one-of-a-kind items that capture memories from youth sports, family traditions, and championship celebrations.
The brand was built on a simple idea: the moments that matter most to sports fans deserve to be preserved in a way that feels as meaningful as the memories themselves.
As awareness of the product grew among sports families, coaches, and fans, the opportunity to scale direct-to-consumer sales became clear. To fully capitalize on that demand, Fanz Collectibles needed a stronger digital infrastructure capable of supporting customer acquisition, conversion, and long-term brand growth.
Challenge
Fanz Collectibles came to Brandhopper Digital with a compelling product and an audience primed for purchase — premium custom sports collectibles that let fans put their favorite photo inside officially inspired designs. What stood in the way of consistent, scalable growth was not the product itself, but the systems supporting its growth.
The Shopify store lacked a conversion-first structure that clearly communicated value while guiding fans toward purchase. Product presentation and messaging were not optimized to boost both conversion and average order value. Paid media was active, but without a disciplined framework for testing, creative iteration, and efficiency modeling, it was difficult to scale without volatility.
Lifecycle email existed — but not as a retention engine designed to increase repeat purchases or customer lifetime value in a predictable way. Acquisition, conversion, creative, and retention were operating in isolation. Consistent, compounding growth required more than tactics — it required an integrated growth system.
"We've blown out sales compared to any other period."
-Robert Braddy
Solution
Brandhopper Digital led a comprehensive growth engagement for Fanz Collectibles built on clarity, structure, and disciplined execution. We started with a complete rebuild of the Shopify website to improve site layout, strengthen product storytelling, and clarify messaging. The purchase journey was optimized to increase average order value and improve conversion rates across core product pages.
Next, we implemented a robust marketing automation system in Klaviyo. Foundational flows were launched — including welcome sequences, post-purchase education, abandoned cart recovery, and segmented promotional campaigns — all aligned with key sports moments and gift-centric buying cycles to support both first-time conversions and retention.
Paid advertising across Meta and Google was rebuilt around enhanced account frameworks designed to capture both high-intent sports memorabilia search traffic and impulse-driven social discovery audiences. Creative direction, audience segmentation, offer testing, and blended efficiency modeling were continuously refined to support efficient customer acquisition and scalable revenue growth.
Brandhopper Digital also led influencer and content creator outreach, script writing, negotiation, and asset development, resulting in performance-ready creative assets for Meta. This effort not only accelerated creative velocity but fueled stronger ad performance and reduced acquisition friction.
Lastly, strategic pricing adjustments and offer structure optimization increased profitability while aligning promotional frameworks with scalable growth goals.
Results
Over the following twelve months, the shift from fragmented execution to a unified growth system produced substantial, measurable impact.
• Online sales grew by 179% year over year.
• Monthly revenue expanded to record-breaking levels
• Conversion rate improved more than 50% year over year as stronger messaging, clearer positioning, and optimization lifted purchase efficiency.
• Profit margins increased by over 30% through strategic pricing and offer refinement.
This growth was not the result of a single campaign or seasonal moment — it was the result of infrastructure. When acquisition, creative, conversion, retention, and pricing operate together inside one cohesive system, growth stops feeling chaotic and begins to compound.
Results Include
We Help Shopify Brands Build Structured, Scalable Growth Systems
Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.
Full-Service Growth Systems for Shopify Brands
Each capability integrates into a unified growth system.
Website Revenue Optimization
Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.
Paid Acquisition Systems
Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.
Email & Retention Systems
Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.
AIO for Shopify
Authority-driven content structured for AI discoverability and modern search visibility.
Insights Infrastructure
Customer insight systems to inform product, messaging, and growth decisions.
Creative & Performance Content
Structured creative frameworks designed to support acquisition, retention, and AI visibility.
What Our Clients Say
“Our sales are going crazy and we’re really happy with the results.”
"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”
"We've blown out sales compared to any other period."
"We’ve been working together for a month now and we’re already seeing awesome results."
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."
“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."
"This was the most professional experience I've had working with an agency. Ever."
"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."
"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."
"I'm impressed with their willingness to put in what it takes to make me successful."
"From the very beginning, we were blown away by the team at Brandhopper."
"They really take the time to understand you and your business needs and loved the communication throughout."
Questions & Answers
Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.
Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.
Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.
Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.
AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.
We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.
