case study

Cactus en Ligne

+239%

Online Sales Increase

+22%

Conversion Rate Increase

case study - cactus en ligne

Challenge

Cactus en Ligne is one of Canada’s largest house plant retailers, with strong product variety and national demand. However, the brand’s digital presence did not reflect its scale or market position.

The existing website was outdated, with poor navigation, inconsistent branding, and a layout that made product discovery difficult. Customers struggled to quickly find the plants they were looking for, and the purchase pathway created unnecessary friction. The site’s structure limited its ability to fully capitalize on direct-to-consumer sales across Canada.

To unlock ecommerce growth, Cactus en Ligne didn’t need incremental updates. It needed a complete digital rebuild designed to support both brand storytelling and performance.

Solution

Brandhopper Digital led a full Shopify redesign engagement focused on modernization, clarity, and conversion optimization.

We conducted a comprehensive rebuild that included updated branding, refined copywriting, improved site architecture, and a redesigned visual layout. Navigation was restructured to make product categories easier to explore, while filtering systems were improved to enhance product discovery and reduce friction.

Brand storytelling was elevated to better communicate the company’s scale, plant expertise, and curated selection. Visual design was modernized to create a cleaner, more premium shopping experience aligned with the expectations of today’s ecommerce customers.

The purchase pathway was simplified and made more intuitive, ensuring customers could move from discovery to checkout with confidence. The new Shopify store created a stronger, performance-ready foundation for both organic and paid acquisition traffic.

Rather than simply refreshing aesthetics, the redesign aligned user experience, brand positioning, and conversion structure into one cohesive system.

Results

Following the website launch, Cactus en Ligne experienced measurable performance improvements.

Online sales increased by 239 percent at a 4X return on ad spend through Google Ads, demonstrating stronger alignment between paid traffic and on-site conversion. Conversion rate improved by 22 percent post-launch as clearer navigation, improved storytelling, and optimized layout reduced friction in the buying journey.

By modernizing the digital experience and strengthening the ecommerce foundation, Cactus en Ligne positioned itself for scalable growth across the Canadian market — transforming its website from a limitation into a growth engine.


Results Include

+239%

Online Sales Increase Year Over Year

+22%

Conversion Rate Increase Year Over Year

We Help Shopify Brands Build Structured, Scalable Growth Systems

Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.

shopify growth marketing agency – ecommerce paid advertising strategy across Google Ads and Meta Ads
stop guessing. start scaling

Full-Service Growth Systems for Shopify Brands

Each capability integrates into a unified growth system.

Website Revenue Optimization

Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.

Paid Acquisition Systems

Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.

Email & Retention Systems

Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.

AIO for Shopify

Authority-driven content structured for AI discoverability and modern search visibility.

Insights Infrastructure

Customer insight systems to inform product, messaging, and growth decisions.

Creative & Performance Content

Structured creative frameworks designed to support acquisition, retention, and AI visibility.

What Our Clients Say

Real brands. Real growth. Real Results.
5.00

“Our sales are going crazy and we’re really happy with the results.”

Alexandra St-Germain
Owner, Manubric
5.00

"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”

Nicky Zabetian
Founder, Kinisium
5.00

"We've blown out sales compared to any other period."

Robert Braddy
Owner, Fanz Collectibles
5.00

"We’ve been working together for a month now and we’re already seeing awesome results."

Lucas Philipps
Owner, Newark Auto
5.00

"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."

Sabrina Freitas
CW Limited
5.00

"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."

Christina Berridge
Owner, Les Deux Copines
5.00

“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”

Laura McCann
Founder & CEO, ADORAtherapy
5.00

"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."

Tina Papazian
Owner, Esti Boutique
5.00

"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."

Jon Davis
Get Out Gear
5.00

"This was the most professional experience I've had working with an agency. Ever."

Tony Sagar
Down Under Bedding
5.00

"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."

Tom Knoblaugh
Cureve
5.00

"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."

Zeb Dropkin
Northbooks
5.00

"I'm impressed with their willingness to put in what it takes to make me successful."

Terence Oefinger
Drunkfish
5.00

"From the very beginning, we were blown away by the team at Brandhopper."

Matt Sevior
Soothic
5.00

"They really take the time to understand you and your business needs and loved the communication throughout."

Christina Chon
Kono & Co.
Frequently Asked Questions

Questions & Answers

Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.

Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.

Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.

Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.

AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.

We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.