Chilly GOAT
+550%
Subscriber Growth Rate
Chilly GOAT is a premium cold therapy brand developed through a partnership between Olympic legend Michael Phelps and MasterSpas, one of the most respected manufacturers in the performance wellness industry.
Built around elite-level recovery and everyday usability, the Chilly GOAT Cold Tub was designed to bring professional-grade cold immersion into the home. The product combines high-performance engineering with insights from one of the most decorated athletes in history, delivering a recovery experience built for serious athletes, wellness enthusiasts, and performance-driven consumers.
As demand for cold therapy surged across both residential and commercial wellness markets, Chilly GOAT saw an opportunity to expand its direct-to-consumer presence and build a more structured digital growth engine.
To support that next stage of growth, the brand partnered with Brandhopper Digital to rebuild its digital infrastructure and implement a more disciplined marketing system designed to support both residential buyers and commercial wellness operators.
Challenge
Chilly GOAT had strong products, clear differentiation, and growing demand across both residential and commercial markets. What they lacked was a digital ecosystem capable of supporting both audiences effectively.
The Shopify website did not clearly segment homeowners from gyms, wellness centers, and commercial operators. Messaging was broad rather than buyer-specific. The purchase journey did not fully align with how different customer types evaluate cold plunge systems — especially higher-consideration commercial buyers.
Lifecycle marketing also needed structure. While email existed, it was not operating as a segmented system built around audience intent, use case, and long-term value expansion.
To scale effectively, Chilly GOAT didn’t need incremental updates. It needed a rebuilt foundation designed around buyer psychology and long-term growth.
Solution
Brandhopper Digital led a comprehensive rebuild of the Shopify website to create a structured, conversion-focused foundation.
The redesign centered around clear segmentation between residential and commercial audiences. Navigation, messaging, and page architecture were rebuilt to guide each buyer type through a pathway aligned with how they evaluate cold plunge systems — from performance specifications to durability, warranty, and ROI considerations.
Product positioning was refined to clarify differentiation across models, and the customer journey was aligned to support both direct-to-consumer purchases and higher-consideration commercial inquiries.
Alongside the website rebuild, we developed a structured lifecycle marketing system inside Klaviyo. Email infrastructure was segmented by commercial versus residential audiences and further refined based on use-case data collected through on-site opt-in surveys.
Targeted welcome flows, post-purchase education sequences, promotional campaigns, and behavior-based segmentation were implemented to increase first-time conversion, retention, and lifetime value. Instead of sending generic campaigns, the brand began operating a data-informed retention engine tailored to distinct buyer profiles.
The website and lifecycle systems were built to work together — not independently — forming a cohesive growth ecosystem.
Results
The combined website rebuild and segmented lifecycle strategy transformed Chilly GOAT’s digital infrastructure from broad and generalized to structured and buyer-specific.
Email list growth accelerated significantly after implementing improved on-site capture strategy and segmented lifecycle marketing. The subscriber base grew by 266%, while the monthly subscriber opt-in rate increased by more than 550% as lead capture became more intentional and aligned with both residential and commercial buyer journeys.
User pathways across the website became clearer, helping guide visitors toward the most relevant product information and next steps. Email communication became segmented, relevant, and strategically timed, allowing Chilly GOAT to nurture different buyer types with messaging tailored to their needs.
By aligning acquisition pathways, on-site experience, and lifecycle architecture around distinct customer profiles, Chilly GOAT established a scalable marketing ecosystem built for long-term growth - not short-term experimentation.
Instead of disconnected tactics, the brand now operates within a disciplined framework designed to compound performance across both residential and commercial markets.
Results Include
We Help Shopify Brands Build Structured, Scalable Growth Systems
Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.
Full-Service Growth Systems for Shopify Brands
Each capability integrates into a unified growth system.
Website Revenue Optimization
Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.
Paid Acquisition Systems
Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.
Email & Retention Systems
Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.
AIO for Shopify
Authority-driven content structured for AI discoverability and modern search visibility.
Insights Infrastructure
Customer insight systems to inform product, messaging, and growth decisions.
Creative & Performance Content
Structured creative frameworks designed to support acquisition, retention, and AI visibility.
What Our Clients Say
“Our sales are going crazy and we’re really happy with the results.”
"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”
"We've blown out sales compared to any other period."
"We’ve been working together for a month now and we’re already seeing awesome results."
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."
“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."
"This was the most professional experience I've had working with an agency. Ever."
"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."
"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."
"I'm impressed with their willingness to put in what it takes to make me successful."
"From the very beginning, we were blown away by the team at Brandhopper."
"They really take the time to understand you and your business needs and loved the communication throughout."
Questions & Answers
Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.
Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.
Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.
Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.
AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.
We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.
