Esti
+387%
Fashion Consultation Bookings
Challenge
Esti Boutique is a women’s luxury fashion retailer built around personalized styling and high-touch in-store experiences. While the brand had strong positioning and a refined clientele, digital acquisition needed to more effectively drive qualified in-person appointments rather than general traffic.
Traditional e-commerce-focused advertising strategies were not aligned with Esti’s primary growth objective — booked consultations leading to in-store purchases. The brand needed a paid media approach designed specifically to capture high-intent regional shoppers searching for premium fashion and personalized styling experiences.
To scale sustainably, Esti did not need more website clicks. It needed higher-quality appointment leads aligned with its luxury positioning.
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
-Tina Papazian
Solution
Brandhopper Digital led a targeted Google Ads engagement built around appointment-driven growth.
We developed and managed a high-intent campaign structure focused on capturing regional luxury shoppers actively searching for premium fashion retailers and personalized styling services. Keyword strategy emphasized consultation-based search terms, location targeting was refined to prioritize proximity and purchasing power, and audience layering was implemented to improve lead quality.
Conversion tracking was rebuilt to focus on booked appointments rather than e-commerce purchases, ensuring optimization efforts aligned directly with Esti’s core business objective. Ad messaging was carefully crafted to reflect Esti’s elevated brand positioning, emphasizing exclusivity, personalization, and premium service.
Rather than optimizing for traffic volume, campaigns were managed to prioritize qualified leads, disciplined budget allocation, and continuous refinement based on consultation performance.
Results
Over a 17-month period, qualified appointment bookings increased by 387% strengthening Esti’s in-store pipeline and expanding its local luxury presence. Lead quality improved as campaign structure and targeting became more refined. Paid search evolved from a traffic channel into a predictable appointment-generation engine aligned with the brand’s premium positioning.
By aligning campaign architecture, messaging, and measurement around consultation growth, Esti established a disciplined acquisition framework designed to support long-term, high-value customer relationships.
Results Include
We Help Shopify Brands Build Structured, Scalable Growth Systems
Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.
Full-Service Growth Systems for Shopify Brands
Each capability integrates into a unified growth system.
Website Revenue Optimization
Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.
Paid Acquisition Systems
Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.
Email & Retention Systems
Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.
AIO for Shopify
Authority-driven content structured for AI discoverability and modern search visibility.
Insights Infrastructure
Customer insight systems to inform product, messaging, and growth decisions.
Creative & Performance Content
Structured creative frameworks designed to support acquisition, retention, and AI visibility.
What Our Clients Say
“Our sales are going crazy and we’re really happy with the results.”
"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”
"We've blown out sales compared to any other period."
"We’ve been working together for a month now and we’re already seeing awesome results."
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."
“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."
"This was the most professional experience I've had working with an agency. Ever."
"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."
"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."
"I'm impressed with their willingness to put in what it takes to make me successful."
"From the very beginning, we were blown away by the team at Brandhopper."
"They really take the time to understand you and your business needs and loved the communication throughout."
Questions & Answers
Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.
Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.
Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.
Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.
AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.
We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.
