reStickity

Challenge

reStickity had a differentiated product — restickable, damage-free photo prints designed for real life — but growth was constrained by friction in messaging, acquisition efficiency, and lifecycle infrastructure.

The product required education. Customers needed to understand how it worked, why it was different, and how it solved real problems around wall damage and repositioning. The product page lacked the clarity and visual hierarchy needed to build trust and drive confident purchasing decisions.

Paid media performance required restructuring to improve efficiency, particularly across Meta. Acquisition costs were high, and return on ad spend needed improvement. Email marketing existed, but subscriber growth and automation infrastructure were not fully optimized to support repeat purchases and long-term scalability.

To unlock compounding growth, reStickity needed clearer messaging, stronger education-driven creative, disciplined paid media optimization, and a structured retention system.

Solution

Brandhopper Digital led a comprehensive growth engagement centered on conversion optimization, customer acquisition efficiency, and lifecycle scalability.

We began by strategically optimizing the product page to improve clarity and strengthen value positioning. Messaging was refined to better educate customers on restickability and damage-free application. Visual hierarchy was improved, product education was made more prominent, and calls-to-action were clarified to reduce hesitation and increase purchase confidence.

Inside Klaviyo, we built and implemented a structured lifecycle marketing system. Core flows — including welcome, abandoned cart, and post-purchase sequences — were launched to support both first-time conversions and repeat purchase behavior. Campaign infrastructure was established to reinforce product education and promote bundles strategically.

Paid advertising across Meta and Google was rebuilt around disciplined testing and structured optimization. Creative assets were developed to clearly demonstrate real-world use cases, reducing friction and improving trust. Campaign strategy emphasized bundle positioning, offer testing, and retargeting frameworks designed to move customers from first purchase toward higher average order value behavior.

We also provided broader go-to-market guidance, refining promotional calendars, bundle strategy, and channel prioritization to ensure acquisition, conversion, and retention operated inside one cohesive growth system.

Rather than relying on a single channel or short-term promotions, reStickity transitioned to an education-first, diversified acquisition strategy built for scale.

Results

Over the following twelve months, the transition from fragmented efforts to a unified growth system produced significant, measurable impact.

Online direct-to-consumer net sales increased by 189%. Conversion rate improved by 282% as clearer messaging and stronger product education reduced friction. Email subscriber growth accelerated significantly as on-site capture infrastructure was redesigned. Opt-in rates increased from 2.9% to over 30%, adding more than 31,000 new subscribers to the brand’s marketing ecosystem.

Paid media efficiency improved substantially across channels - acquisition costs were cut in half while return on ad spend more than doubled.

Beyond direct response results, increased brand visibility created additional opportunities. Influencer content and marketing initiatives introduced through our growth strategy helped generate organic awareness, ultimately leading to an unpaid feature on The Today Show after a producer discovered the brand through that content.

This growth was not driven by a single campaign. It was the result of infrastructure - aligning product education, creative clarity, paid acquisition discipline, and lifecycle automation inside one coordinated system. When acquisition and retention reinforce each other, growth compounds.