case study

Kono & Co.

+331%

Online Sales Increase

+81%

Conversion Rate Increase

case study - kono and co.

Challenge

Kono & Co. had a refined jewelry collection and a distinct brand aesthetic, but the digital experience did not fully reflect the quality and craftsmanship of the product set.

The Shopify site needed stronger storytelling, elevated product presentation, and a more intentional customer journey from homepage through checkout. Messaging required refinement to better communicate brand value, and the overall structure needed optimization to improve conversion performance.

Lifecycle marketing was minimal and lacked automation designed to capture first-time buyers, recover abandoned revenue, and nurture long-term customer relationships.

To support meaningful growth, Kono & Co. needed a digital foundation that matched the strength of its product set and lead designer and brand founder.

Solution

Brandhopper Digital led a strategic website and lifecycle marketing engagement designed to strengthen both brand presentation and performance.

We began with a complete rebuild of the Shopify website. The redesign elevated the brand’s visual identity, refined messaging clarity, and enhanced product storytelling to better reflect the craftsmanship and quality of the jewelry collection. Navigation, layout, and page structure were optimized to guide customers naturally from discovery through checkout, reducing friction and improving conversion efficiency.

Alongside the website rebuild, we implemented core lifecycle marketing infrastructure inside Klaviyo. Automated welcome, abandoned Cart, and post-purchase flows were developed to increase first-time conversion, recover lost revenue, and build stronger customer relationships beyond the initial sale. Email shifted from manual sends to a strategic retention system designed to support long-term value.

The website and lifecycle systems were built to work together — reinforcing brand perception while improving performance.

Results

With elevated storytelling and enhanced retention and acquisition systems in place, Kono & Co. established a stronger digital foundation.

Online sales increased by 331% as the redesigned website improved clarity, visual impact, and purchase flow. Conversion rate increased by 81% as product storytelling, visual hierarchy, and customer journey improvements reduced friction and strengthened purchase confidence.

Behind the scenes, automated lifecycle marketing sequences improved conversion efficiency and recovered previously lost revenue from abandoned sessions. The overall customer experience became more cohesive and aligned with the premium positioning of the brand.

Instead of operating through disconnected updates, Kono & Co. now runs on a unified digital ecosystem designed to support sustainable, scalable growth.

Results Include

+331%

Online Sales Increase

+81%

Conversion Rate Increase

We Help Shopify Brands Build Structured, Scalable Growth Systems

Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.

shopify growth marketing agency – ecommerce paid advertising strategy across Google Ads and Meta Ads
stop guessing. start scaling

Full-Service Growth Systems for Shopify Brands

Each capability integrates into a unified growth system.

Website Revenue Optimization

Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.

Paid Acquisition Systems

Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.

Email & Retention Systems

Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.

AIO for Shopify

Authority-driven content structured for AI discoverability and modern search visibility.

Insights Infrastructure

Customer insight systems to inform product, messaging, and growth decisions.

Creative & Performance Content

Structured creative frameworks designed to support acquisition, retention, and AI visibility.

What Our Clients Say

Real brands. Real growth. Real Results.
5.00

“Our sales are going crazy and we’re really happy with the results.”

Alexandra St-Germain
Owner, Manubric
5.00

"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”

Nicky Zabetian
Founder, Kinisium
5.00

"We've blown out sales compared to any other period."

Robert Braddy
Owner, Fanz Collectibles
5.00

"We’ve been working together for a month now and we’re already seeing awesome results."

Lucas Philipps
Owner, Newark Auto
5.00

"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."

Sabrina Freitas
CW Limited
5.00

"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."

Christina Berridge
Owner, Les Deux Copines
5.00

“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”

Laura McCann
Founder & CEO, ADORAtherapy
5.00

"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."

Tina Papazian
Owner, Esti Boutique
5.00

"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."

Jon Davis
Get Out Gear
5.00

"This was the most professional experience I've had working with an agency. Ever."

Tony Sagar
Down Under Bedding
5.00

"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."

Tom Knoblaugh
Cureve
5.00

"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."

Zeb Dropkin
Northbooks
5.00

"I'm impressed with their willingness to put in what it takes to make me successful."

Terence Oefinger
Drunkfish
5.00

"From the very beginning, we were blown away by the team at Brandhopper."

Matt Sevior
Soothic
5.00

"They really take the time to understand you and your business needs and loved the communication throughout."

Christina Chon
Kono & Co.
Frequently Asked Questions

Questions & Answers

Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.

Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.

Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.

Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.

AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.

We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.