CW Limited
+275%
Monthly Revenue Increase
+3.75X
Revenue Growth
CW Limited is a Canadian truck accessory brand specializing in premium tonneau covers designed for durability, protection, and everyday utility. Built to withstand harsh Canadian weather and rugged driving conditions, the brand’s products combine durable materials, precise engineering, and accessible pricing to serve both work and lifestyle truck owners.
With strong product-market fit and growing demand from truck owners across Canada, CW Limited had established itself as a trusted name in the category. As search demand and e-commerce traffic continued to grow, the opportunity to scale online revenue became clear.
To fully capitalize on that demand, CW Limited needed a stronger digital growth foundation capable of capturing high-intent search traffic while delivering a faster, more confident buying experience online.
Challenge
CW Limited had strong demand and a solid product lineup, but growth was constrained by inefficient acquisition structure and an e-commerce experience that did not fully support scale.
Google Ads was active, yet campaign architecture lacked the strategic depth required to dominate high-intent search traffic. Budget allocation was not fully aligned with top-performing revenue drivers, and competitive positioning within search results was under-leveraged. While customers were actively searching for CW Ltd’s products, the account required stronger structure, refined targeting, and disciplined optimization to consistently capture that demand.
At the same time, the Shopify website was not optimized to fully convert the traffic being generated. Navigation, product organization, and filtering systems needed rebuilding to support a faster, more confident buying journey. The digital experience needed to align with both e-commerce purchases and in-store conversion behavior.
To unlock meaningful scale, CW Limited didn’t need incremental tweaks. It needed acquisition precision paired with a stronger conversion foundation.
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
-Sabrina Freitas
Solution
Brandhopper Digital led a performance-driven growth engagement beginning with a complete restructuring and expansion of CW Limited’s Google Ads program.
We rebuilt campaign architecture around high-intent search behavior, ensuring budget was allocated toward proven revenue-driving products. An enhanced approach was implemented across branded search protection, non-branded high-intent keyword targeting, and competitive conquesting campaigns to position CW Limited directly against key competitors in the market.
Campaigns were strategically designed to support both e-commerce purchases and in-store conversions, aligning digital acquisition with real-world sales impact. Continuous bid optimization, keyword refinement, search term expansion, ad testing, and enhanced conversion tracking ensured performance was measured holistically and scaled responsibly.
To support the increased traffic and acquisition momentum, we led a full rebuild of the Shopify website. The redesign focused on improving customer experience through clearer navigation, better product categorization, optimized filtering systems, and strengthened on-page messaging. The goal was simple: help customers find exactly what they need quickly and confidently, reducing friction and increasing conversion efficiency.
Paid acquisition and on-site experience were aligned into one cohesive system — not two disconnected efforts.
Results
The shift from unstructured acquisition to disciplined search dominance, combined with an optimized e-commerce experience, produced substantial growth.
• 3.75X annual revenue growth during the engagement
• +275% increase in monthly revenue
• Sustained 8X+ blended ROAS while scaling
What began as incremental search management evolved into a performance engine. By aligning high-intent acquisition with a frictionless buying experience, CW Limited transformed paid search into a scalable, predictable growth channel.
This wasn’t just traffic growth — it was revenue infrastructure at scale.
Results Include
We Help Shopify Brands Build Structured, Scalable Growth Systems
Brandhopper Digital replaces isolated tactics with integrated, disciplined growth systems built for sustainable Shopify growth.
Full-Service Growth Systems for Shopify Brands
Each capability integrates into a unified growth system.
Website Revenue Optimization
Increase revenue per visitor through structured CRO, AOV expansion, subscriber rate optimization, and strategic conversion architecture.
Paid Acquisition Systems
Scalable channel growth grounded in disciplined testing, blended economics, and long-term efficiency modeling.
Email & Retention Systems
Lifecycle architecture that increases LTV through segmentation, automation, and strategic offer sequencing.
AIO for Shopify
Authority-driven content structured for AI discoverability and modern search visibility.
Insights Infrastructure
Customer insight systems to inform product, messaging, and growth decisions.
Creative & Performance Content
Structured creative frameworks designed to support acquisition, retention, and AI visibility.
What Our Clients Say
“Our sales are going crazy and we’re really happy with the results.”
"Working with Brandhopper Digital was awesome. They’re knowledgeable, helpful, and quick to respond.”
"We've blown out sales compared to any other period."
"We’ve been working together for a month now and we’re already seeing awesome results."
"You guys are the first company we've ever hired in our 6 years of operations that not have only delivered but over-delivered on your promises."
"Right away we saw a difference. I saw my online sales increase. I saw my Instagram followers increase. I saw an increase in foot traffic."
“We’ve been working with Brandhopper Digital for about 4 or 5 months and it’s been fantastic.”
"My sales have increased. I love the progress that we’re making. I felt like you were helping me every step of the way."
"Our conversion rate has tripled, traffic is up 6.5x, and accordingly, our Shopify sales are now a meaningful portion of overall revenue."
"This was the most professional experience I've had working with an agency. Ever."
"The resulting site design is beautiful - it's much more suited to the voice of our brand. It has helped us increase our conversion rate and amount spent per order."
"The team delivered really high-quality work and displayed a deep understanding of what we asked them to do."
"I'm impressed with their willingness to put in what it takes to make me successful."
"From the very beginning, we were blown away by the team at Brandhopper."
"They really take the time to understand you and your business needs and loved the communication throughout."
Questions & Answers
Most agencies execute isolated tactics. We design integrated growth systems. Every recommendation is grounded in data, insight, and long-term scalability rather than short-term performance spikes.
Here can be a brief but clear response to the question, giving customers a quick answer without unnecessary details.
Our Growth Audit evaluates your website revenue architecture, paid acquisition structure, retention systems, and AI visibility. You receive a structured breakdown of bottlenecks, high-leverage opportunities, and recommended next steps.
Both. While each capability can operate independently, the strongest results come from integrating revenue optimization, acquisition, retention, AI visibility, and insights infrastructure into one cohesive system.
AIO, or AI Optimization, ensures your brand is structured for discoverability within AI-driven search and recommendation systems. As consumer discovery shifts toward AI interfaces, authority architecture becomes essential.
We focus on measurable revenue impact including conversion rate, AOV, blended CAC, retention, LTV, and AI visibility indicators. Clarity and accountability guide every engagement.
