Email marketing should be a significant sales channel for most e-commerce brands.
Want to turn your customers into brand fanatics?!
With a well-built email marketing strategy, you can engage with your customers, build a loyal fan base, and boost your revenue all at the same time.
Whether you’re a newbie or a seasoned veteran of the world of e-commerce, these tips are sure to help!
So what are you waiting for?
Here are our top Shopify email marketing tips to boost your brand and revenue!
1. Add an email collection pop
Pop-ups get a bad rap.
Years ago when the internet was in its infancy, companies used pop-ups incessantly to collect leads, sell products, and in some cases install spyware or adware.
They didn’t have a frequency cap, they often didn’t have close-buttons, and there were no standards for what was allowed.
Times have changed and the infamous pop-up has grown up. When used correctly, pop-ups can:
Help you get more email subscribers
Bring back cart-abandoners
Capture sales from people who were about to exit your website
Apps make setting up a lead-collection pop-up much easier than coding one yourself. Apps like JustUno and Privy can integrate directly with your email service provider so you can kick off automation sequences immediately after people subscribe as a way to warm up leads. These apps can also boost your sales, which is always a good thing! For more Shopify apps that can increase the sales of your store, check out these 5 best free Shopify apps to increase sales.
Just make sure to offer (and test!) incentives, copy, and images used in your pop-up so you can get the best results.
Incentives that e-commerce stores often use are welcome discounts, free shipping codes, or early-access to new products.
Compared to embedded email subscription forms, pop-ups convert at a much higher rate.
2. Set up abandoned cart emails
As an online business owner you know what it’s like to be extremely busy. And sometimes that busy schedule leads you to forget about things or put them to the side until a later time. Your customers are busy as well. Which is why a little reminder is never a bad thing!
Some of the highest value emails you can send are reminders to shoppers who added a product to their cart but didn’t check out.
Abandoned cart emails are the perfect way to remind customers of items they’ve added, but haven’t purchased.
It’s easy to get distracted during the checkout process by real-world events, so reminding customers about what they left in their cart is a powerful way to remarket to prospects, inexpensively.
Will all of your prospects convert when you send them an abandoned cart reminder? Of course not. But will some? Yes! And those orders are “free” money you would not have earned without those emails. Which is why setting up abandoned cart emails is an excellent way to enhance your Shopify email marketing.
3. Send weekly emails to your list
The ultimate goal with anything related to your business is to increase sales, right?
But this isn’t the only way to view your marketing campaigns.
You should also begin viewing your Shopify email marketing campaigns as a long-term relationship with your customers.
People who join your email list (and stay subscribed) do so because they want to know more about your business, and stay informed on anything new with the company.
Engagement through email marketing is a great way to stay in touch with your customers and keep them interested.
When engaging with your customers via email, you want your message to be as relevant as possible. Know what your customer is looking for, be timely, and up to date.
Is Summer a few months away?
If you own an online clothing store, you will want to tailor your email marketing around preparing for Summer, because that’s what your customers will be looking for.
Also, incorporate customer feedback into your campaigns.
Do your customers want a particular type of product from you?
Incorporate this desire into a new product drop featured in your email marketing campaign.
If your customers know that you are listening to them and responding in kind, they are more likely to trust your company and remain loyal to your brand.
With your email marketing, the goal is to drive traffic to your site in order to make a sale. So if you’re not getting the clicks, there’s nothing to convert into sales.
In order to drive traffic to your site, a great idea to incorporate into your emails is to have a call to action (CTA) in the message. One call to action is ideal, as too many can become convoluted and confusing to your customer, which will more than likely lead to a deleted email and no sale.
A call to action should highlight your desired outcome.
A good call to action will stress the importance of the intended result, while also being subtle.
“Learn more”
“Find out more”
These examples of a call to action are simple, stress the intent of the message, and communicate the message clearly to the reader, all remaining subtle and not overbearing. Without being overwhelming to the customer, the message has been presented and is understandable.
Guide your reader toward taking the specific action you want them to take. Lead them to the intended goal, but don’t be pushy! The best call to action will call out to the reader and make them want to purchase the product without hassle.
5. Understand your subscriber data
If you want to drive lots of revenue from email marketing for your Shopify store, it’ll be important to keep a watchful eye on your data.
How many email addresses were undeliverable?
How many were never opened?
What time of day did someone open your email?
The details contained within your data will provide a lot of useful information about the performance of your email marketing campaign.
This information is invaluable to your online business because it contains metrics about your customers, which you can use to improve performance over time.
Understanding the data provided with your email marketing campaign is critical to understanding your customer base.
An email marketing platform like Klaviyo should help you easily see the most important metrics for your campaigns or automations.
Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem, is easy to integrate, and has a variety of templates for you to use with your e-commerce store.
Klaviyo also compiles the info you need about how your email marketing campaigns are performing with your customer base, in an easy to understand way.
This allows you to take a deep dive into the data from your email marketing campaigns, and find a wide variety of metrics to help you determine exactly how well your campaign is performing. This information can provide insight into what needs to stay the same, tweaked, or fixed altogether.
Start putting these Shopify email marketing tips to work in your online business today!
So there you have it! Our Shopify email marketing tips to boost your brand and revenue!
We hope you found this post helpful and that you are now inspired to put these techniques to work in your own online business.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
Want to build trust with your e-commerce customers? Check out these tips!
As an online business owner, you know that trust is key. And this key unlocks sales for your business! Building trust takes time and effort, but there are a few things you can do to make the process a little easier.
So how can you increase customer trust and keep them coming back for more?
Check out these 3 best Shopify tips to increase customer trust…
Let’s get started!
1. Product Reviews
One of the best ways to build trust with your customers is to show them that other people have purchased your products, and love them. This is why having product reviews for your products is one of our favorite Shopify tips!
If a customer sees that other customers have purchased your product and are happy with the product and experience, they are more likely to make a purchase themselves.
It can prove quite difficult to get customers to review your products organically, but luckily, review apps exist and it make it much easier to do just that.
People love knowing what your other customers think about your products, so…show them!
Apps like Judge.me will automatically email customers after they purchase and ask them to review the products they bought. Some will even allow customers to share pictures of them using the product so customers can see what they look like in a more natural setting.
Judge.me is an excellent review application for your Shopify store that aims at increasing your conversion rate, organic traffic, and buyer engagement.
Once integrated into your Shopify store, Judge.me will help gather reviews for your products, which will show other potential customers how great your products are, and hopefully, lead to more revenue generated for your Shopify store.
Not convinced that reviews improve conversion rate? A quick glimpse at any Amazon search will show tons of products, and the listings with the most, best reviews are those with the highest sales potential, too.
Reviews work on Amazon, and they’ll work on your e-commerce store, too.
2. Money-Back Guarantee
Nobody wants to get stuck with a product they don’t like.
And if your online business doesn’t have a clearly displayed money-back guarantee, customers will be more hesitant to purchase your products.
Even when you’ve built up trust with shoppers through reviews, transparent product information, and media mentions, they still want to know that if they’re not happy with their purchase they’ll be able to get their money back.
Although you can (and should) state this clearly on your website, you should also include icons that make it easy for people to see your policy.
Offering a money-back guarantee is an important way to establish trust with customers.
Not everyone is going to read the details of your policy so an icon that clearly shows it should help get shoppers more comfortable with your brand.
Guarantees can also be in line with your branding. If you have a clothing line, your guarantee could be a “Perfect Fit or Your Money Back” guaranteed. This is a fun way to incorporate your brand while also informing the customer that they have no need to worry about losing money if they aren’t satisfied with the product.
With a money-back guarantee, customers are more likely to feel more at ease trying your product, especially if they had any sense of hesitancy when they initially discovered your product. This is why having a guarantee is one of our best Shopify tips!
This is especially true in regard to clothing products, where the customer doesn’t have the opportunity to try them on before a purchase, in order to tell if they have chosen the correct size. With a money-back guarantee in place, any hesitancy with a purchase should fade away as the customer knows that if they aren’t satisfied with their product, they can return or exchange it.
If you walk into a store and buy a product, and when you get home it turns out to not be as you expected, you can go back to the store and speak with the customer service folks to get it corrected. There is a layer of trust with a brick and mortar business that has been established for quite some time.
Online, however, it may not be so easy.
Because many customers already have a layer of hesitancy when it comes to making purchases online, establishing that trust and making it clear that making a purchase from your online store is safe is extremely important. And it is up to you as the business owner to ensure that trust is clearly displayed and established with your customers.
Want to make your store more trustworthy? Add icons that “prove” your business is legit!
Online retailers who don’t accept returns aren’t viewed as trustworthy, and you don’t want to give prospects any reason to lose their trust in your brand.
And you, honest e-commerce marketer, are trustworthy, aren’t you? If so, adding badges that “prove” your trustworthiness will make your prospects feel safer when they’re checking out, which means a higher conversion rate and less abandoned checkouts.
Customers who lack trust in the security of your site are far more likely to abandon their cart and leaving you without a sale.
Having a visual display that your business transactions are safe will make customers feel a sense of trust when making a purchase through your business, which will lead to a boost in conversion rates and also your revenue!
Put These 3 Best Shopify Tips to Increase Customer Trust to Work in Your Business
There you have it, our top 3 three Shopify tips to increase customer trust!
We are confident that should you take these three tips and incorporate them into your online business, you will build a layer of trust and loyalty with your customers.
We hope you find these tips useful and that they help you boost your business’s conversion rate and revenue!
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
The average order value of your Shopify store can make or break your e-commerce business.
Have you ever asked yourself why some e-commerce brands crush it when it comes to online sales?
You see their Facebook ads over and over. Their Instagram posts get tons of “likes” and comments. Influencers are constantly sharing their products. They’re able to build a massive following.
Do you want to know how these businesses are doing it?
One thing these brands that are able to skyrocket their sales and make boatloads of money have in common is that they all have a high average order value!
No matter what your average order value is, the “hacks” in this guide will help you boost these metrics so you can be the envy of your industry.
Let’s get started…
Here are our 4 Best Shopify Hacks to Increase Average Order Value!
1. Cross-Sell/Up-Sell
“Do you want fries with that?” may be the most famous cross-sell of all time.
Why does McDonald’s have their employees say this? Because cross-selling increases average order size, and increasing average order size allows companies to earn more money from the same customers.
Instead of offering fries, you can offer other products in your line-up to customers as they’re moving through the check-out process, when they’re already ready to purchase.
Cross-sell example of Bold Upsell
Own a Shopify store that sells grooming products?
With a cross-sell/up-sell app enabled and set up, if a customer has just purchased a shaving razor, they could be offered a set of replacement blades at a discounted rate, leading to a higher total order value.
Installing an app to your store is a great way to manage cross-sells/up-sells. For more apps that can improve your Shopify store, check out 5 Best Free Shopify Apps to Increase Sales!
Another added benefit to cross-selling/up-selling is that it creates more product awareness and convenience for the customer.
If a customer visits your site intending to purchase a particular product and is offered additional products at checkout, they are then introduced to a variety of products they may have never known existed.
In turn, they are able to purchase additional products from your collections, which creates convenience for the customer, and also boosts your average order value! It’s a win win situation! And for these reasons, cross-selling/up-selling is one of our 4 Best Shopify Hacks to Increase Average Order Value!
Pro tip: combine your cross-sell with an incentive to get free shipping, or a discount, to get shoppers to buy more.
2. Shipping Levels
Everyone loves free shipping! And why not? It’s convenient and hassle-free!
In today’s world of eCommerce, free shipping is an added perk most online businesses can incorporate to give customers even more reason to complete a purchase.
Often, unexpected shipping fees can lead to a lost sale. If a customer isn’t expecting a shipping fee at checkout, or if the customer isn’t notified in advance that shipping isn’t free, the customer will simply abandon their cart altogether.
Also, with free shipping now becoming commonplace in a majority of online businesses, customers may abandon their carts if some sort of free shipping option isn’t available through your store.
Free shipping on store page example.
Shipping costs (and other “hidden” fees”) are the #1 reason for cart abandonment.
We recommend that every eCommerce brand test free shipping options by including the cost of shipping into the order.
One good way to do this is to have a free-shipping minimum purchase as a way to incentivize users to add more products to their cart.
Doing this is a win-win – customers get free shipping, and you get a higher AOV. Which is why adjusting your shipping levels is one of our 4 Best Shopify Hacks to Increase Average Order Value!
3. Bundles
Product bundles are an excellent way to increase your average order value!
With product bundles, a customer who is looking to purchase one product may be enticed to purchase other products they wouldn’t have purchased otherwise, because they come as as set, often at a discounted rate.
Product bundle example from Best Buy.
One method of product bundling is to bundle similar products together.
For example, if your customer is wanting to purchase a razor, perhaps it would be a good idea to also offer a bundle which includes the razor they are looking for, along with a set of replacement blades and a protective travel case.
Along these same lines is to recommend products to the customer, as a way of building a custom bundle.
Instead of offering a preset bundle for a customer of similar items they could purchase together as a bundle, a small list of recommendations could be offered for the customer to choose if they want to purchase together at a discounted rate.
For example, if a customer is wanting to purchase a razor, a set of replacement razors and a protective travel case could be offered for the customer to purchase in addition to the razor, at a discounted rate.
The customer would not be obligated to purchase both of these additional items, but both would be offered at a discount.
A helpful tip with product bundles is to emphasize the savings. If the customer clearly understands how much money they will be saving by purchasing the product bundle as opposed to purchasing the products separately, they are more likely to purchase the bundle.
4. Product Price
The price of a product can ultimately determine if a sale is made or not.
If a customer thinks the price of a product is too high in terms of the value the product offers, they are not likely to make a purchase.
But there are ways in which price can be manipulated in order to achieve a sale, and even, entice the customer into increasing the amount of their purchase, and increasing your average order value.
You can adjust your product price to account for shipping costs.
Price can be manipulated to tie into your store’s shipping policy.
If customers are abandoning their carts because of an unexpected shipping cost, you can factor the cost of shipping into the price of your products.
It might mean raising your prices a little, but if the customer is more likely to complete a purchase because you offer free shipping, it won’t matter in the end.
You can also use price along with product bundles and your store’s shipping policy to boost your average order value.
If you you set your shipping policy so that orders over $50 get free shipping, you can make recommendations for additional products a customer could bundle together, in order to qualify for free shipping.
For example: a customer is wanting to purchase a razor for $20, you could recommend the customer also purchase a set of replacement blades, a canister of shaving gel, and a protective travel case, all for $60.
Using this method, the customer would be purchasing additional products they wouldn’t have purchased otherwise, in order to qualify for free shipping.
This is why adjusting your product price is one of our 4 Best Shopify Hacks to Increase Average Order Value!
Put These 4 Best Shopify Hacks to Increase Average Order Value to Use in Your Business!
So there you have it, our top 4 free Shopify hacks to increase your average order value. We hope you find them helpful and that they help you boost your business’s bottom line.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
Shopify has a wide variety of eCommerce apps to help boost conversions and increase sales.
If you’re like most business owners, you’re always looking for ways to increase sales. And if you’re using Shopify as your e-commerce platform, you’re in luck – because there are a ton of great apps out there that can help you do just that. In this post, we’ll take a look at 5 of the best free Shopify apps to help boost your sales. So what are you waiting for? Read on to find out more!
1. JustUno
“JustUno can increase email list growth, grow your audience, and see all of your analytics in real time.”
Pop-ups get a bad rap.
Years ago when the internet was in its infancy, companies used pop-ups incessantly to collect leads, sell products, and in some cases install spyware or adware.
They didn’t have a frequency cap, they often didn’t have close-buttons, and there were no standards for what was allowed.
Times have changed and the infamous pop-up has grown up. When used correctly, pop-ups can:
Help you get more email subscribers
Bring back cart-abandoners
Capture sales from people who were about to exit your website
Apps and plugins make setting up a lead-collection pop-up much easier than coding one yourself.
And the JustUno application can be especially useful for accomplishing all of this. Touted as the leader in conversion rate optimization, JustUno can increase email list growth, grow your audience, and see all of your analytics in real time.
Example of a pop-up ad created with JustUno for the purpose of getting the customer to sign up for the Shopify store email list,
The JustUno application can integrate directly with your email service provider so you can kick off automation sequences immediately after people subscribe as a way to warm up leads.
Just make sure to offer (and test!) incentives, copy, and images used in your pop-up so you can get the best results.
Incentives that eCommerce stores often use are welcome discounts, free shipping codes, or early-access to new products.
Compared to embedded email subscription forms, pop-ups convert at a much higher rate.
2. Judge.me
“Judge.me is an excellent review application for your Shopify store that aims at increasing your conversion rate, organic traffic, and buyer engagement.”
One of the best ways to build trust with your customers is to show them that other people have purchased your products, and love them. Review apps make it easy to do just that. Judge.me is a top of the line app for doing that and more, which makes it one of the best free Shopify apps to increase sales!
Judge.me is an excellent review application for your Shopify store that aims at increasing your conversion rate, organic traffic, and buyer engagement.
Example of Judge.me app displaying reviews for a particular product on a Shopify store.
Once integrated into your Shopify store, Judge.me will help gather reviews for your products, which will show other potential customers how great your products are, and hopefully, lead to more revenue generated for your Shopify store.
The Judge.me application will automatically email customers after they purchase and ask them to review the products they bought. Some will even allow customers to share pictures of them using the product so customers can see what they look like in a more natural setting.
Not convinced that reviews improve conversion rate? A quick glimpse at any Amazon search will show tons of products, and the listings with the most, best reviews are those with the highest sales potential, too.
Reviews work on Amazon, and they’ll work on your eCommerce store, too.
3. Countdown Timer Bar
“The Countdown Timer Bar application in Shopify is extremely effective at increasing urgency, leading to a boost in total order value.”
Human beings are weird creatures. We tend to want what we can’t have, and have a more intense emotional response to a small loss than a big win. Showing customers that your products are in demand and that they could lose out on a certain deal or product if they don’t act fast can get shoppers off the fence so they convert.
An advantage of an online store over a brick and mortar is that customers can be shown this urgency in real time, by giving the customer a visual representation of the time they have left before the deal expires.
The Countdown Timer Bar application in Shopify is extremely effective at increasing urgency, leading to a boost in total order value. This customizable app can display various countdown timer types that fit any sales event, including one-time, auto-recurring, daily & weekly timers. For your flash, daily, and scheduled sales. No matter which timer option you choose for the particular situation, the urgency factor will certainly play a huge factor in the conversion rate, total order value, and total revenue of your store.
Example of two types of countdown timers available from the Countdown Timer Bar app
By giving the customer a visual display of the urgency of the deal they want to receive, Countdown Timer Bar iis an excellent Shopify app aimed at boosting conversions and store revenue.
4. ReConvert Upsell & Cross Sell
“ReConvert is a simple yet powerful post purchase funnel & one click upsell app, which not only aims at cross selling and upselling, but also turning as many customers as possible to repeat ones.”
“Do you want fries with that?” may be the most famous cross-sell of all time.
Why does McDonald’s have their employees say this? Because cross-selling increases average order size, and increasing average order size allows companies to earn more money from the same customers.
Instead of offering fries, you can offer other products in your line-up to customers as they’re moving through the check-out process, when they’re already ready to purchase.
ReConvert is a simple yet powerful post purchase funnel & one click upsell app, which not only aims at cross selling and upselling, but also turning as many customers as possible to repeat ones. Because of this, RefConvers is one of the 5 best free Shopify apps to increase sales!
Example of a cross sell or upsell on a Shopify store using the ReConvert app
ReConvert operates by optimizing your thank you page & adding upsells or cross sell, and is able to re-engage customers who just completed a purchase with your store, & catch them when they are most likely to buy or to comply with other requests.
Own a Shopify store that sells grooming products? With ReConvert enabled and set up, if a customer has just purchased a shaving razor, they could be offered a set of replacement blades at a discounted rate, leading to a higher total order value.
Pro tip: combine your cross-sell with an incentive to get free shipping, or a discount, to get shoppers to buy more.
5. Nudgify
“The Nudgify app in Shopfiy is an extremely useful social proof application that increases sales and conversions for your store”
Think about the last time you walked around a downtown area and looked for a restaurant or bar to stop into. Unless you were in a big rush, you likely chose to eat or drink someplace where lots of people already were. That’s because if other people have already decided that restaurant is worth going to, it makes our decision to choose much easier.
Walk by an empty restaurant and the first question we typically ask is, why is nobody there?
We want to be a part of the crowd, and if other people are doing something, that gives us the green-light to do it too.
This human desire to fit in with a crowd is deeply ingrained in our biology, and as marketers we should capitalize on that need when working to get our products in front of as many customers as possible.
You can do this with media mentions, reviews and images of customers using your product, but another powerful way is by using a “recent purchase” app that shows the first name and location of your customers.
Most apps allow you to choose the location of the recent-sale bubble on your website, various design elements, and the information that it shows.
Example of real time sales data provided by the Nudgify app, aimed at nudging customers toward a purchase.
The Nudgify app in Shopfiy is an extremely useful social proof application that increases sales and conversions for your store by displaying product sales in real time, giving potential customers a visual display that your products are selling. All of these features and it’s proven track record make it one of the best free Shopify apps to increase sales!
Because Nudgify shows potential customers real data from your store, your brand is able to garner trust through recent sales activity and sales through low stock alerts, just to name a couple features.
Go Add these 5 Best Free Shopify Apps to Increase Sales Into Your Business!
These are the 5 best free Shopify apps to increase sales, and are important tools you can use to grow your business.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!
