Running ads without a solid foundation is like pouring water into a leaky bucket. If your Shopify store isn’t ready to convert visitors before you drive traffic, you’re going to waste money—fast.
Before you spend even a single dollar on Facebook, Google, TikTok, or any other ad platform, make sure these three essentials are set up and dialed in.
1. Lock In Your Marketing Automation
Before you go looking for new customers, make sure you’re not losing the ones already landing on your site.
That means setting up your email and SMS flows to do the heavy lifting:
- Nurture buyers into repeat purchasers
- Convert visitors into subscribers
- Turn subscribers into buyers
These automations aren’t optional—they’re your 24/7 sales team. Flows like welcome sequences, abandoned cart reminders, and post-purchase follow-ups will boost your ROI before you ever launch an ad.
2. Create a Clear, Optimized Purchase Path
You don’t need a fancy website. But you do need a clear and easy path to purchase.
That starts with a high-converting product page or landing page. Whichever you’re using, it should:
- Make the checkout process frictionless
- Highlight all the product benefits
- Answer common objections
Confused visitors don’t buy. Clear messaging, strong visuals, and an obvious CTA go a long way.
3. Show Real Proof That People Love Your Product
This part is simple: people trust people.
Make sure your store is loaded with social proof—things like:
- UGC (user-generated content)
- Verified reviews
- Media mentions
- Testimonials
If you’re just starting out, pull a few early customer quotes and make them bold and visible on your site. Treat them like headlines. The goal is to show potential buyers that real people have tried your product—and love it.
Make Sure Your Shopify Brand Has These 3 Things Before Running Ads
Before you invest in traffic, invest in conversion. Nail your automation, tighten your product pages, and load up on social proof.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!