When you’re trying to grow your business, the first thing that comes to mind is figuring out how to get more customers. But acquiring new customers can be expensive. Marketing costs can add up quickly, and the price tag on attracting just one new customer might surprise you.
In this post, we’ll go into some practical ways to grow your business by getting new customers.
Let’s dive in!
Common Strategies to Get New Customers
No matter what type of business you run—whether it’s a local retail shop, an e-commerce site, or a B2B/B2C company—there are a few tried-and-true methods to grow your customer base:
1. Search Engine Marketing (SEM)
This is basically paid Google ads. It’s effective but requires a budget.
2. Search Engine Optimization (SEO)
SEO is about making your website appear in search results for relevant keywords. It’s a great way to get customers organically without paying for each click.
3. Social Media Marketing
Platforms like TikTok, Facebook, and Instagram offer both paid and organic ways to reach your audience. Running ads here can be highly effective.
4. Traditional Advertising
Print ads, radio spots, billboards—these old-school methods still work, especially for local businesses.
5. Influencer Marketing
Teaming up with influencers can give your brand a big boost. It’s been growing fast and shows no signs of slowing down.
6. Partnerships and Referrals
Partnering with other businesses or encouraging your current customers to refer others can also help you grow.
Why Organic Social Media Matters
Having an organic social media presence is crucial. People aren’t just using social media to consume content; they’re using it to search for products, businesses, and information. Here’s how you can make the most of it:
1. Partnerships and Referrals
Keep your audience engaged with regular updates.
2. Cover a Wide Range of Topics
Make sure your content is varied and relevant.
3. Optimize for Search
Use the right keywords and hashtags so people can find you.
4. Focus on Short-Form Video
TikTok videos, Instagram Reels, and YouTube Shorts are where it’s at right now.
The Power of Paid Advertising
Paid advertising is another powerful tool for getting new customers. The way we do paid ads has changed a lot with advances in AI and automation, making it more efficient and effective. Here are some key points to keep in mind:
1. Accurate Data
Make sure your product data and business information are spot-on. This helps with targeting the right audience.
2. Direct Connections
Connect your e-commerce platform to major ad platforms like Meta (Facebook), TikTok, and Google. This makes setting up ads a breeze.
3. Use Automation
Take advantage of automation tools provided by these platforms to manage your campaigns and optimize performance.
Essential Elements of Effective Advertising
No matter where you’re advertising—online or offline—there are a few key things you need:
1. A Strong Offer
Make sure your offer is attractive and meets your customers’ needs. Test different promotions like buy-one-get-one deals or holiday specials.
2. Precise Targeting
Get your ads in front of the right people with geo-targeting, keyword targeting, and audience targeting based on demographics and interests.
3. Compelling Messaging
Your ad copy should be clear and engaging. It should speak directly to your audience and make them want to take action.
Examples of Effective Ads:
- Simple, Relatable Content: Like a homemade backyard boomerang video.
- Influencer Content: Authentic posts from influencers.
- Static Images and Text Ads: Clear, straightforward messages.
Test and Optimize
Try different types of ads and copy to see what works best. Keep an eye on performance and tweak your approach based on the data.
Get More New Customers on Shopify with These Practical Strategies
Embracing omnichannel marketing strategies empowers local retail stores to thrive in today’s competitive retail landscape. By using these tips, you can boost your store’s visibility and achieve sustainable growth for your Shopify store.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!