Want to turn your customers into brand fanatics?!
With a well-built email marketing strategy, you can engage with your customers, build a loyal fan base, and boost your revenue all at the same time.
Whether you’re a newbie or a seasoned veteran of the world of e-commerce, these tips are sure to help!
So what are you waiting for?
Here are our top Shopify email marketing tips to boost your brand and revenue!
1. Add an email collection pop
Pop-ups get a bad rap.
Years ago when the internet was in its infancy, companies used pop-ups incessantly to collect leads, sell products, and in some cases install spyware or adware.
They didn’t have a frequency cap, they often didn’t have close-buttons, and there were no standards for what was allowed.
Times have changed and the infamous pop-up has grown up. When used correctly, pop-ups can:
- Help you get more email subscribers
- Bring back cart-abandoners
- Capture sales from people who were about to exit your website
Apps make setting up a lead-collection pop-up much easier than coding one yourself. Apps like JustUno and Privy can integrate directly with your email service provider so you can kick off automation sequences immediately after people subscribe as a way to warm up leads. These apps can also boost your sales, which is always a good thing! For more Shopify apps that can increase the sales of your store, check out these 5 best free Shopify apps to increase sales.
Just make sure to offer (and test!) incentives, copy, and images used in your pop-up so you can get the best results.
Incentives that e-commerce stores often use are welcome discounts, free shipping codes, or early-access to new products.
Compared to embedded email subscription forms, pop-ups convert at a much higher rate.
2. Set up abandoned cart emails
As an online business owner you know what it’s like to be extremely busy. And sometimes that busy schedule leads you to forget about things or put them to the side until a later time. Your customers are busy as well. Which is why a little reminder is never a bad thing!
Some of the highest value emails you can send are reminders to shoppers who added a product to their cart but didn’t check out.
It’s easy to get distracted during the checkout process by real-world events, so reminding customers about what they left in their cart is a powerful way to remarket to prospects, inexpensively.
Will all of your prospects convert when you send them an abandoned cart reminder? Of course not. But will some? Yes! And those orders are “free” money you would not have earned without those emails. Which is why setting up abandoned cart emails is an excellent way to enhance your Shopify email marketing.
3. Send weekly emails to your list
The ultimate goal with anything related to your business is to increase sales, right?
But this isn’t the only way to view your marketing campaigns.
You should also begin viewing your Shopify email marketing campaigns as a long-term relationship with your customers.
People who join your email list (and stay subscribed) do so because they want to know more about your business, and stay informed on anything new with the company.
When engaging with your customers via email, you want your message to be as relevant as possible. Know what your customer is looking for, be timely, and up to date.
Is Summer a few months away?
If you own an online clothing store, you will want to tailor your email marketing around preparing for Summer, because that’s what your customers will be looking for.
Also, incorporate customer feedback into your campaigns.
Do your customers want a particular type of product from you?
Incorporate this desire into a new product drop featured in your email marketing campaign.
If your customers know that you are listening to them and responding in kind, they are more likely to trust your company and remain loyal to your brand.
For more information on establishing and maintaining trust with your customers, check out these 3 best Shopify tips to increase customer trust!
4. Include a call to action
With your email marketing, the goal is to drive traffic to your site in order to make a sale. So if you’re not getting the clicks, there’s nothing to convert into sales.
In order to drive traffic to your site, a great idea to incorporate into your emails is to have a call to action (CTA) in the message. One call to action is ideal, as too many can become convoluted and confusing to your customer, which will more than likely lead to a deleted email and no sale.
A good call to action will stress the importance of the intended result, while also being subtle.
“Learn more”
“Find out more”
These examples of a call to action are simple, stress the intent of the message, and communicate the message clearly to the reader, all remaining subtle and not overbearing. Without being overwhelming to the customer, the message has been presented and is understandable.
Guide your reader toward taking the specific action you want them to take. Lead them to the intended goal, but don’t be pushy! The best call to action will call out to the reader and make them want to purchase the product without hassle.
5. Understand your subscriber data
If you want to drive lots of revenue from email marketing for your Shopify store, it’ll be important to keep a watchful eye on your data.
How many email addresses were undeliverable?
How many were never opened?
What time of day did someone open your email?
The details contained within your data will provide a lot of useful information about the performance of your email marketing campaign.
This information is invaluable to your online business because it contains metrics about your customers, which you can use to improve performance over time.
An email marketing platform like Klaviyo should help you easily see the most important metrics for your campaigns or automations.
Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem, is easy to integrate, and has a variety of templates for you to use with your e-commerce store.
Klaviyo also compiles the info you need about how your email marketing campaigns are performing with your customer base, in an easy to understand way.
This allows you to take a deep dive into the data from your email marketing campaigns, and find a wide variety of metrics to help you determine exactly how well your campaign is performing. This information can provide insight into what needs to stay the same, tweaked, or fixed altogether.
Start putting these Shopify email marketing tips to work in your online business today!
So there you have it! Our Shopify email marketing tips to boost your brand and revenue!
We hope you found this post helpful and that you are now inspired to put these techniques to work in your own online business.
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!