As an online business owner, you know that trust is key. And this key unlocks sales for your business! Building trust takes time and effort, but there are a few things you can do to make the process a little easier.
So how can you increase customer trust and keep them coming back for more?
Check out these 3 best Shopify tips to increase customer trust…
Let’s get started!
1. Product Reviews
One of the best ways to build trust with your customers is to show them that other people have purchased your products, and love them. This is why having product reviews for your products is one of our favorite Shopify tips!
If a customer sees that other customers have purchased your product and are happy with the product and experience, they are more likely to make a purchase themselves.
It can prove quite difficult to get customers to review your products organically, but luckily, review apps exist and it make it much easier to do just that.
Apps like Judge.me will automatically email customers after they purchase and ask them to review the products they bought. Some will even allow customers to share pictures of them using the product so customers can see what they look like in a more natural setting.
Judge.me is an excellent review application for your Shopify store that aims at increasing your conversion rate, organic traffic, and buyer engagement.
Once integrated into your Shopify store, Judge.me will help gather reviews for your products, which will show other potential customers how great your products are, and hopefully, lead to more revenue generated for your Shopify store.
For more apps that can improve your Shopify store, check out 5 Best Free Shopify Apps to Increase Sales!
Not convinced that reviews improve conversion rate? A quick glimpse at any Amazon search will show tons of products, and the listings with the most, best reviews are those with the highest sales potential, too.
Reviews work on Amazon, and they’ll work on your e-commerce store, too.
2. Money-Back Guarantee
Nobody wants to get stuck with a product they don’t like.
And if your online business doesn’t have a clearly displayed money-back guarantee, customers will be more hesitant to purchase your products.
Even when you’ve built up trust with shoppers through reviews, transparent product information, and media mentions, they still want to know that if they’re not happy with their purchase they’ll be able to get their money back.
Although you can (and should) state this clearly on your website, you should also include icons that make it easy for people to see your policy.
Not everyone is going to read the details of your policy so an icon that clearly shows it should help get shoppers more comfortable with your brand.
Guarantees can also be in line with your branding. If you have a clothing line, your guarantee could be a “Perfect Fit or Your Money Back” guaranteed. This is a fun way to incorporate your brand while also informing the customer that they have no need to worry about losing money if they aren’t satisfied with the product.
With a money-back guarantee, customers are more likely to feel more at ease trying your product, especially if they had any sense of hesitancy when they initially discovered your product. This is why having a guarantee is one of our best Shopify tips!
This is especially true in regard to clothing products, where the customer doesn’t have the opportunity to try them on before a purchase, in order to tell if they have chosen the correct size. With a money-back guarantee in place, any hesitancy with a purchase should fade away as the customer knows that if they aren’t satisfied with their product, they can return or exchange it.
For more information on other Shopify hacks and tips to boost your online store, check out 4 Best Shopify Hacks to Increase Average Order Value!
3. Trust Icons
If you walk into a store and buy a product, and when you get home it turns out to not be as you expected, you can go back to the store and speak with the customer service folks to get it corrected. There is a layer of trust with a brick and mortar business that has been established for quite some time.
Online, however, it may not be so easy.
Because many customers already have a layer of hesitancy when it comes to making purchases online, establishing that trust and making it clear that making a purchase from your online store is safe is extremely important. And it is up to you as the business owner to ensure that trust is clearly displayed and established with your customers.
Online retailers who don’t accept returns aren’t viewed as trustworthy, and you don’t want to give prospects any reason to lose their trust in your brand.
And you, honest e-commerce marketer, are trustworthy, aren’t you? If so, adding badges that “prove” your trustworthiness will make your prospects feel safer when they’re checking out, which means a higher conversion rate and less abandoned checkouts.
Customers who lack trust in the security of your site are far more likely to abandon their cart and leaving you without a sale.
Having a visual display that your business transactions are safe will make customers feel a sense of trust when making a purchase through your business, which will lead to a boost in conversion rates and also your revenue!
Put These 3 Best Shopify Tips to Increase Customer Trust to Work in Your Business
There you have it, our top 3 three Shopify tips to increase customer trust!
We are confident that should you take these three tips and incorporate them into your online business, you will build a layer of trust and loyalty with your customers.
We hope you find these tips useful and that they help you boost your business’s conversion rate and revenue!
Want help taking your e-commerce store to the next level? Click here to learn more about Brandhopper Digital and see if your business is a good fit to work with us!